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 Keep your searches top secret

You're not crazy for thinking that a flight price has changed after searching it a few times in your web browser. Based on the cookies in your browser, flight prices do increase when a particular route is repeatedly searched, as the site wants to scare you into booking the flight quickly before prices get even higher. Always search for flights in incognito or private browsing mode to see the lowest prices.

In Google Chrome or Safari, incognito is enabled by hitting Command (or “Control” if using PC), Shift, “N”. For Mozilla Firefox or Internet Explorer, hit Command (or “Control” if using a PC), Shift, “P”. This will open a new browser window where your information is not tracked, thus not inflating prices as you search. Note: if you're using an older version of OS X, open Safari then click “Safari” in the menu bar, and select “Private Browsing”.

Use the best flight search engines

All search engines have inflated flight costs as part of taking a cut from the airlines. Some search engines (e.g. Expedia) consistently inflate much higher than others (listed below). It pays to familiarise yourself with sites that offer the best prices

Identify the cheapest day to fly out

While many theories exist around booking specifically on a Tuesday to save money, the reality is there is no consistent truth to exactly which days are cheapest to fly. Most of the time it is cheaper to leave on a weekday, though this isn't always the case. Your best strategy is to get a quick visual of prices for a whole month to see what days are cheapest for your specific route. Here's how: